B&T TV sat down with Saatchi & Saatchi’s new CEO Patrick Rowe for his first interview in his job to talk about his plans for the agency, whether creativity matters and how he helps his big car client avoid dropping the ball.
Rowe told B&T TV that he was focused on helping his clients stand up to both public and regulatory scrutiny through “high-level” in-house research and investigation. He also added that creativity was more important than ever because of, not in spite of, shortening attention spans and fragmented media landscapes.
Check out the full interview below:
We also grabbed some precious time with Claire Thompson, group account director, Adelaide Day-Collett, strategic planner and Danny Marston, digital production director to talk about everything from contract renewals and creativity across different media to tight briefs and Nerf guns.
